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Digital Marketing & Fundraising

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Digital Marketing

The TPP MarComms & Digital team have seen a huge increase in the demand for Digital Marketing OfficersExecutives and Managers, especially in social media roles, which can also be a stand alone role. Non-profit and public sector organisations are investing in digital experts for permanent, temporary, full time and part time roles for across the UK.

Responsibilities & Duties for Digital Marketing Roles

The main responsibilities for Digital Marketing Executives or Managers include managing online campaigns to attract new customers/donors and retain current ones. They also manage advertising campaigns, including pay per click, social media sites such as Facebook and YouTube and using sites such as Google Analytics to track the performance and success of campaigns.

Digital Marketing Managers will oversee budgets and ensure campaigns are on time and to budget and will work alongside other teams to ensure maximum reach for both online and offline campaigns.

Skills Required for Digital Marketing Jobs

Digital Marketing Executives or Managers usually require a degree or marketing related qualification, such as CIM or IDM.

An understanding of the digital landscape is essential, together with a working knowledge and experience of pay per click, advertising, affiliate marketing, working with agencies, display, email, and social media. As digital marketing is constantly evolving you will need to keep abreast of changes, including new social media sites and trends. 

Digital Fundraising

Digital Fundraising Executives & Managers often sit with the marketing team in a charity, but may also be attached to the fundraising team.  They recruit, engage and retain supporters, or encourage individuals and businesses to take part in events and fundraise for a charity. 

Responsibilities & Duties for Digital Fundraising Roles

Digital Fundraisers usually have responsibility for email marketing campaigns, online conversions and acquisition journey optimisation, digital advertising campaigns, text-to-donate campaigns, and designing and implementing campaigns that support shared objectives.  They may also handle responding to enquiries from social networking users, co-ordinating the social media calendar, creating content, monitoring and reporting levels of engagement on different social networks, collating statistics and reporting on social media activity.

Skills Required for Digital Fundraising Jobs

Previous experience of managing direct marketing campaigns, or working with individual giving teams in a charity environment may be required.  Candidates would also be expected to have knowledge of digital marketing techniques such as email and search marketing, experience of writing, editing and publishing content on the web and experience of using content management systems, as well as experience in using Google AdWords and Analytics.

Digital Fundraisers need to have a good working knowledge of digital trends and the social media landscape and understand how charities can use social media to increase engagement and find supporters.

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