Brand Managers oversee and take overall responsibility for the brand of a charity or other type of organisation, or its sub brands. Roles can vary within organisations depending on the type of organisation and the services or products offered. Our MarComms & Digital team are specialists in sourcing Brand Managers for permanent and temporary positions to non- profit and public sector organisations across the UK.
Responsibilities and duties vary depending on the service offered, the size of the organisation and whether there are sub brands. The main responsibilities are overseeing the budget, working with the team in the development of a communications plan and leading on the implementation of brand activity. Managing production of materials, working with external suppliers and ensuring brand guidelines are adhered to are also part of a Brand Manager’s job.
Brand Managers need good leadership, analytical and problem solving skills, as well as good teamwork and creativity skills. Successful applicants will usually have an undergraduate degree in business, marketing or related subjects. Brand Managers may also have experience in advertising, promotions or sales. Experience in multitasking is essential, as Brand Managers are usually working across a variety of projects and teams at one time.
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