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Research by TPP finds little growth in marketing and communications salaries

Posted on 8/11/2017 by Kate Maunder

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The average marcomms salary has risen by 1% since 2016. Alongside this, the average gender pay gap for charity marcomms professionals has widened to 14%, up from 9% in 2016.   

TPP Recruitment’s fifth annual salary survey was conducted in partnership with CharityComms and explores salaries in the sector as well as employment trends.

The report outlines the attitudes that employees have towards their role, incentives and career progression, and highlights areas that employers need to be aware of in order to support retainment.

This year, TPP found that overall average pay in the marketing & communications sector is £35,816. The report reveals a how this figure has changed over time, comparing the figures from their previous four surveys.

Surprisingly, since 2013 the average salaries have only increased by £1,400 and it seems there’s a real issue with the slow increase of salaries. It was reported that 62% of respondents saw their salaries staying the same, while 7% saw a pay cut on the previous year.

Another notable finding was the increased disparity between the pay of men and women. As of this year, all businesses were required by law to publish figures on their gender pay gap. The research has found that in the charity marcomms sector the gap has widened from 9% last year, to a staggering 14% difference.

To put that in perspective, for every £1 a man makes, a woman makes 86p. Interestingly, this is still lower than the national average which the Office for National Statistics reports as a 18.4% difference.  

In addition, TPP’s researched showed that men were twice as likely to receive a bonus on their salary than women, and male directors earn on average £13,470 more than females with the same seniority.

The overall findings highlighted that when funding is tight for charities, marketing and communications is the first area that feels the squeeze - whilst other areas have a higher priority. This seems to impact smaller charities the most, as they pay 28% less than large charities.  

To find out more and to read the full report click here.