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UK government unveils its much-anticipated digital strategy, prioritising skills

By Kate Maunder on 03 Mar 2017

As the government launches its post-Brexit Digital Strategy, we highlight the positive steps the government is taking to minimise the skills gap, keeping the UK at the forefront of digital.

It’s no secret in the digital realm that the government has recently outlined how we are to combat a skills shortage, by helping adults who lack core digital skills to access free training. The strategy plans to offer digital skills to millions of individuals, charities and businesses by 2020.

The 7 ‘strands’ of the UK Digital Strategy:

  1. Building world-class digital infrastructure for the UK
  2. Giving everyone access to the digital skills they need
  3. Making the UK the best place to start and grow a digital business
  4. Helping every British business become a digital business
  5. Making the UK the safest place in the world to live and work online
  6. Maintaining the UK government as a world leader in serving its citizens online
  7. Unlocking the power of data in the UK economy and improving public confidence it its use.


There will be a creation of five international tech hubs in emerging markets to create and develop partnerships between UK companies and local tech firms. These hubs will help British businesses and charities, with a global competitive edge and drive collaboration on skills, innovation, technology, and research and development

It has also secured the following pledges from private sector organisations:

  • Google will launch a Summer of Skills programme to teach bespoke digital skills aimed at boosting tourism and growth in seaside towns.
  • Lloyds Banking Group will offer face-to-face digital skills training, including internet banking, to 2.5 million individuals, small and medium businesses, and charities by 2020.
  • Barclays will assist basic coding to 45,000 children and general digital skills and cyber awareness to one million people in 2017.
  • The HP Foundation will bring a free online learning platform, HP LIFE, to the UK. This will improve business, IT and digital skills for disadvantaged groups in the UK and aims to reach 6,000 new UK users over the next five years.


A part of the UK Government’s plans for Brexit will be ensuring that data flows are uninterrupted and will be considering all the options available. This is great news for the marketing industry as it is clear the Government understands the importance of striking a deal post-Brexit to maintain the free flow of data between the UK and EU.

Is the proposed plan enough to keep the UK at the forefront of digital in the wake of its impending exit from the EU?