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Direct Marketing jobs, such as Direct Marketing Officer, Executive & Manager, focus on support from individuals that choose to donate on a monthly basis. Many of the responsibilities and skills below also apply to Individual Giving jobs.
Fundraising support and direct marketing jobs are often separated into the recruitment of new supporters (acquisition) and retaining those that already donate and support the charity (retention). The supporters are engaged using multiple marketing channels like TV appeals, paper based mailshots, inserts, newsletters, e-marketing and all forms of digital marketing and new media tools such as social media and the internet to promote the organisation’s message and gain continued support for the charity.
Direct marketing jobs in fundraising require individuals that are analytical in their approach and are often creative when looking at all the marketing channels they use to generate further support from the individuals. They will be able to track the successful donations and data generated from each campaign and then provide data to senior management to show which campaigns or appeals have been most successful in generating income.
Direct marketing jobs are often quite prominent within fundraising and attention to detail and data management is essential in order to successfully target supporters of the charity.
London
£28000.00 - £29700 per annum
Looking for a new Individual Giving role? An opportunity where your work will...
ApplyLondon
£28000.00 - £31000.00 per annum
Do you want to work for a leading charity as they look to progress their indi...
ApplyOxfordshire
£25000.00 - £26000 per annum
This is a new created role to lead on the development of this charities Digit...
ApplyCity of London
£31000.00 - £34000.00 per annum
Are you an Individual Giving specialist looking for that next challenging rol...
ApplyLondon
Up to £35000 per annum
TPP's Fundraising and Development team are delighted to be supporting a natio...
ApplyKent
£30000.00 - £35000.00 per annum
Exciting Senior Individual Giving Officer position that will see you deliver ...
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