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Digital Skills Report reveals a shocking 50% of charities don't have a digital strategy

By Kate Maunder on 04 Apr 2017

Almost 500 charity professionals were surveyed for the Charity Digital Skills Report, run by Zoe Amar in collaboration with Skills Platform, yet the alarming results show that digital skills in the sector are lacking and proving detrimental to charities. The report reveals that digital fundraising skills are low and further opportunities could be lost if the sector refuses to invest in digital skills. 

Key findings include:

  • 50% of charities don't have a digital strategy
  • Almost three quarters (71%) of charities cite their board's digital skills as low or having room for improvement
  • Only 9% have embraced digital transformation and embedded it
  • 61% of charities rate digital fundraising skills as 'fair to low' 
  • More than half (53%) are worried about giving competitors an advantage, losing touch with their audience or their charity becoming irrelevant 

There is room for improvement and charities are aware and working towards improving digitally. Some more promising stats from the report include: 

  • 27% of charities have already aligned their digital and organisation strategies
  • 59% of charities are already working to improve the culture so digital can flourish
  • 75% of charities are aware that growing their digital skills would help them increase fundraising 

You can read and digest the Digital Skills Report, in full, here. Following this Digital Report, Zoe Amar is launching 'The Charity Digital Toolkit' with Skills Platform this Friday 7th April. Download your copy here.

Although the stats are somewhat alarming, it's a huge opportunity to turn this around by acting NOW. With 86% wanting to work for a charity progressing in Digital, are you doing enough? Do you need guidance with aligning your digital strategy? TPP MarComms & Digital team have been providing permanent, contract and temporary Digital Specialists into the Third and Public Sectors for 7 years now, and can work in partnership to aid and guide you with your digital aspirations. Contact Kate Maunder, Divisional Manger today on 020 7198 6030 or email for further assistance kate.maunder@tpp.co.uk