Individual Giving Manager

Salary: £42,000–£47,000 (fixed)
Location: London, hybrid working with a minimum of one day per week in the office
Hours: Full-time, 35 hours per week

Build the future of individual giving
An international charity supporting people working at sea is seeking an Individual Giving Manager to lead a step‑change in how individual fundraising is planned, delivered and grown.

Individual giving is already generating around £450k per year, with clear ambition to increase this by £100k per year over the next two years. Appeals, digital income and event‑driven donations are in place, but there is no single, coordinated strategy or supporter journey. This role exists to design and deliver that strategy.

You will have the opportunity to build strong foundations, introduce clearer processes and automation, and bring coherence to supporter communications and stewardship. There are immediate opportunities for growth, alongside longer‑term strategic development.

What you will do

• Design and deliver a clear, ambitious individual giving strategy to grow income and improve supporter retention
• Lead multi‑channel appeals and campaigns, including seasonal and end‑of‑financial‑year activity
• Develop coordinated donor journeys across direct mail, digital, events and regular giving
• Improve segmentation, targeting and use of insight to increase engagement and return on investment
• Make effective use of CRM and email marketing systems to support growth and automation
• Oversee supporter care, ensuring timely, accurate and thoughtful responses to supporters
• Manage legacy and in‑memoriam fundraising, strengthening and refining existing pipelines
• Work closely with marketing, data and finance colleagues to ensure strong infrastructure and reporting
• Build processes that enable the programme to scale sustainably over time

About you
You will bring:

• Significant experience in individual giving or direct marketing fundraising
• A strong track record of developing and delivering income‑generating campaigns
• Strategic thinking combined with the ability to build practical systems and processes
• Confidence using data and insight to shape decisions and improve performance
• Excellent written communication skills and an understanding of supporter motivation
• A collaborative approach and empathy with a mission‑driven organisation

Why join
You will be joining a collaborative and supportive team with a strong culture and clear ambition. This role offers genuine ownership, the chance to professionalise an important income stream, and the opportunity to make a meaningful difference to people working in some of the most challenging conditions in the world.

We want you to have every opportunity to demonstrate your skills, ability and potential; please contact us if you require any assistance or adjustment so that we can help with making the application process work for you.