The TPP Marketing and Communications team have seen a huge increase in the demand for Digital Marketing Officers, Executives and Managers, especially in social media roles, which can also be a stand alone role. Not for profit organisations are investing in digital experts for permanent, temporary, full time and part time roles for across the UK.
Responsibilities & Duties for Digital Marketing Roles
The main responsibilities for Digital Marketing Executives or Managers include managing online campaigns to attract new customers/donors and retain current ones. They also manage advertising campaigns, including pay per click, social media sites such as Facebook and YouTube and using sites such as Google Analytics to track the performance and success of campaigns.
Digital Marketing Managers will oversee budgets and ensure campaigns are on time and to budget and will work alongside other teams to ensure maximum reach for both online and offline campaigns.
Skills Required for Digital Marketing Jobs
An understanding of the digital landscape is essential, together with a working knowledge and experience of pay per click, advertising, affiliate marketing, working with agencies, display, email, and social media. As digital marketing is constantly evolving you will need to keep abreast of changes, including new social media sites and trends.