Responsibilities & duties for Directors of Marketing & Communications & External Relations
A Director of Marketing and Communications will drive the development and implementation of internal and external communications and the overall marketing strategy. This includes public and media relations, events and corporate communications, external relations and brand - all of which are key in raising and maintaining the charity’s profile to external stakeholders and potential supporters.
Usually, a Director of Communication will have oversight over how all communications strategy is implemented throughout the organisation. They will make sure that all communications, whether between internal members, with external stakeholder or with the media, is consistent with the strategy and values of the not for profit organisation and represents it in the best possible way. This not only ensures that the organisation does not receive negative publicity through mismanagement of their communications, but also ensures that the employees of the charity remain engaged with their cause.
Skills required for Directors of Marketing & Communications & External Relations
Successful candidates applying for Director of Marketing and Communications jobs will need to have a proven track record as an effective leader at a senior level and experience of developing strategy. A formal marketing qualification such as CIM is advantageous, although rarely essential. The ability to communicate a clearly and concisely message, and formulating messages in a way that allows others to do likewise, is important for a Director of Marketing and Communications position. For all Marketing professionals, a creative spark that can make the difference between a marketing strategy that affects people and one that inspires people will make you invaluable to any organisation.