Connecting to LinkedIn...

Associate Director of Marketing - EXPIRED

Job Title Associate Director of Marketing - EXPIRED
Contract Type Contract
Location London, London
Salary £70000 - £75000 per annum
Job Published 09 Jun 2015
REF J48212
Contact Name TPP Executive
Contact Email

Job Description - EXPIRED

Interim Associate Director of Advancement Marketing
3 months initially

To work with the line manager to define and deliver the Advancement marketing strategy. This will include:

*Implement the Marketing strategy and annual plans which are in place, to increase alumni engagement, advocacy and philanthropic giving, in order to drive long term revenue growth
*Continue to develop and implement plans based on new alumni segmentation achieving a deeper understanding of the alumni community and increasing the effectiveness of different activities by targeting the right offering, channels and messaging to each segment
*Responsible for the integrated marketing campaigns ensuring they are delivered to achieve Advancement's objectives for Alumni relations and any other priorities
*Implement integrated alumni, Campaign and donor relations communications strategies and plans based on the alumni segmentation are developed and delivered (including social media, printed magazine and e-newsletters)
*Ensure engaging content is developed to support the above communications plans and the wider marketing & communications objectives
*Engaging Advancement content for the new website is developed and maintained, working with the School's copywriters and key stakeholders in Advancement
*Responsible for various microsites
*Management of two team members

We are seeking a candidate with a strong marketing and communications background from within a fundraising led environment. This could be from the charity sector or Higher education.

TPP is committed to equal opportunities and actively encourages applications from all sectors of the community. We shortlist based on competencies and not on race, religion, sex, physical or mental disability, or age.

Ref: EXPIRED - J48212 | Published: 09th Jun 2015