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Senior Direct Marketing Officer (Acquisition)

Senior Direct Marketing Officer (Acquisition)

  • Location:


  • Sector:

    Direct Marketing, Fundraising & Development

  • Contract type:


  • Salary:

    Up to £37600.00 per annum

  • Contact:

    Sean Fallows

  • Contact email:

  • Job ref:


  • Published:

    26 days ago

  • Expiry date:


Great opportunity to work as part of a very successful fundraising team that ensures that animals in the UK are given the best lives.

Working as the Senior Direct Marketing Officer for this national charity will see you lead on their acquisition programme, focusing on their lottery and value exchange channels. Seeing as these are key income areas for this charity you will lead on their continued growth, testing more channels and looking at how to develop the programme further.

Job title: Senior Direct Marketing Officer
Charity type: Animal charity
Salary: £37,600
Location: Hybrid working, mix of their London head office and home working
Benefits: competitive pension scheme, 28 days annual leave, discounted pet insurance

The Senior Direct Marketing Officer you will oversee the delivery and implementation of their regular giving acquisition programme, ensuring targets are met through a variety of channels including face to face, print, DRTV and digital. You will maintain the relationships with external agencies that are vital in the delivery of several campaigns you manage. A key element of this role will be in the identification of new channels and opportunities, producing proposals for testing and ensuring the continued growth of the programme. The role also will see you line manage two officers in the team, setting their objectives, undertaking one to ones and supporting them with their professional growth through internal training.

They are looking for candidates to have a proven ability to plan, deliver and evaluate direct marketing campaigns. Understanding of a variety of direct marketing acquisition techniques across a range of channels, including direct mail, digital, direct dialogue and/or DRTV. Proven ability to analysis campaign results, understanding key performance indicators and use these to my recommendations on future activity. You will have experience working alongside external agencies in both creative as well as campaign delivery. Having line management experience isn't crucial experience needed for the position but experience coaching and developing team members is important.

If you have read through this advertisement with great interest and hold the necessary experience they are looking for them apply within for further information.

We want you to have every opportunity to demonstrate your skills, ability and potential; please contact us if you require any assistance or adjustment so that we can help with making the application process work for you.