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Senior Digital Marketing Officer (Retention)

Senior Digital Marketing Officer (Retention)

This leading health charity is looking for a Senior Digital Supporter Retention Officer to join their team. This is a brand new role for the organisation with the focus on the acquisition and retention of supporters through digital channels. This charity has a new five year digital innovation strategy and this role is extremely important to support it.

You will be focussed on one campaign in particular, ensuring a positive user experience and that the supporters are engaged with the brand via online communities and email marketing.

The appointed candidate will have:

  • Experience of mapping and planning customer journey's online and analysing the data/ results
  • Experience of using social media platforms and email marketing campaigns
  • A passion for all things digital
  • An understanding of A/B testing and reporting systems, such at Google Analytics