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Research and Insight Manager

Research and Insight Manager

  • Location:

    London, England

  • Sector:

    Research & Policy

  • Contract type:

    Permanent

  • Salary:

    £35500.00 - £38602.00 per annum

  • Contact:

    Gemma Hannington

  • Contact email:

    ss.perm@tpp.co.uk

  • Salary high:

    38602

  • Salary low:

    35500

  • Job ref:

    J75306GH_1627829068

  • Published:

    about 2 months ago

  • Expiry date:

    2021-08-31

  • Start date:

    ASAP

TPP are proud to be working with a charity that's been providing support, guidance and advice, as well as campaigning for improved rights, services and opportunities for people to help create a society that works for them.

This is a brand new role and function for the charity. This charity has a very successful website. They are now looking for someone that will take the lead on Research & Insight then successfully output this in the right way to their audience.

This role is looking for someone that understands how to make good content for audiences. You would work closely with the marketing & content team. Someone that can create a process. Pulling in lots of information and evidence then output the things the audience needs to know. Looking at the best way digitally to give this information ie Podcast , facebook , webchat etc

Job Summary:
Develop and lead an innovative and insight-led digital guidance team and function that addresses the needs and life challenges of people and their families
Lead the delivery of our short-term transition plan including a web journey review, research and insight, and developing an internal process and workflow to inform the implementation phase of our plan
Identify and develop technology and digital solutions that are suited to people and their families and support the effective delivery of guidance and information.
Lead the commissioning of digital information and guidance content
Recruit and line manage the Digital Information Officer

Some of the responsibilities will include:
Lead the development of the Digital Information and Guidance Plan
Plan, set up, operationalise and manage the new digital guidance function
Work with Autism Knowledge and Expertise, Content, Social Media, Branches, Casework, Marketing and other National Society teams to develop and implement an internal process and work flow that commissions and captures information to feed into information, guidance and other content across our own and partner channels
Work with Marketing and Content to develop information, guidance and other digital content across all our channels and products, including Spectrum Live, and to develop new channels and products where appropriate
Commission/design, lead and manage research to understand the information-needs and preferences of our audiences
Work with the Digital and IT teams to commission, develop and integrate technology-driven solutions to digital guidance challenges
Use insight and data to clearly identify the information and guidance needs of people and their families and how these can be delivered digitally, and to monitor the impact and performance of solutions and content, including supporting the development of an audience panel
Work with internal teams and external partners to share insight and information in strategic ways to maximise the dissemination of our information and guidance content across different channels including website, social media, and also through our branch network and other routes
Recruitment and line management of the Digital Guidance Officer
Lead on the priority delivery of guidance and information around mental health including the Pears Mental Health programme and the IAMHEALTH project, in collaboration with other external partners
Working with the Senior Website and Digital Marketing Manager and others to review and improve journeys for people and their families, principally across our website but also as part of broader work to manage enquiries and ensure a consistent customer experience for enquirers
Take lead responsibility for the Services Directory, improving the user experience and developing work flows and processes to keep it up to date, utilising volunteers where appropriate

To be successful in this role you will have:
Knowledge of digital best practice around advice and guidance
Knowledge and experience of what makes information and guidance content effective in itself and its delivery
Knowledge of technology-solutions to advice and guidance challenges
Experience developing a new service or function

If you are interested in this opportunity and joining this incredible charity please get in touch now!

We want you to have every opportunity to demonstrate your skills, ability and potential; please contact us if you require any assistance or adjustment so that we can help with making the application process work for you.