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Legacy Campaign Manager

Legacy Campaign Manager

  • Location:

    London, England

  • Sector:

    Fundraising & Development, Legacy

  • Contract type:


  • Salary:

    £28000.00 - £37000.00 per annum

  • Contact:

    Matt Adams

  • Contact email:

  • Salary high:


  • Salary low:


  • Job ref:


  • Published:

    over 3 years ago

  • Expiry date:


  • Start date:


  • Consultant:


The TPP Fundraising team is working with one of the UK's best known charities, and is supporting the search for a Legacy Campaign Manager to work as part of a small team that raises in excess of £40m each year. The charity has been through a period of extensive structural and cultural change across the organisation - there are now huge opportunities to reach new audiences and significantly increase the number of legacy supporters in the pipeline and increase the number of gifts in Wills. This will be enhanced by the organisation's new strategy, legacy proposition and brand refresh.

The role will suit a confident communicator with excellent organisational and interpersonal skills. You will be joining a collaborative, highly experienced and ambitious Legacy Marketing team at a very important stage in their journey. You will help to create a culture of legacy giving and close the gap between intention and action, retaining gifts in Wills for the future. You will lead on all internal and external activities to recruit legacy enquirers into the legacy giving cycle, taking them through conversion and ultimately into the charity's stewardship programme. Seperately, the organisation is expanding it's telemarketing, legacy conversation training and digital marketing activities, so your work will have a real impact on reaching the team's objectives.

You will have experience managing direct marketing to individuals, preferably in the not for profit sector, across a range of channels including digital. You will have used a database to manage customer data, identify selections for marketing activity and worked with data teams to generate reports. You'll be promoting legacy giving across a range of direct marketing channels to warm supporters, internally to staff and volunteers. This is a busy and varied role, and the ability to work under pressure and manage multiple priorities is essential.

You will be working collaboratively with teams and colleagues across the organisation, with a focus on Fundraising and Marketing and use your influencing skills to manage a variety of agencies and suppliers. Your strong creative and editorial skills will be used to produce engaging marketing materials, including through digital channels. The charity is well known in the sector for it's data insight team, and has a strong foundation of legacy supporter analysis for you to build on. Your awareness of the external fundraising environment and a good understanding of the principles, methods and practices of legacy fundraising and data governance will ensure that standards of practice are maintained.

If you would like to apply for this great job opportunity please reply to this advert with an updated CV in the first instance. Alternatively, contact Matt on the TPP Fundraising and Development team for a confidential discussion.