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Head of Supporter Engagement

Head of Supporter Engagement

  • Location:

    North West London, London

  • Sector:

    Fundraising & Development, Direct Marketing

  • Contract type:

    Contract

  • Salary:

    £50000.00 - £56000.00 per annum

  • Contact:

    Evie Green

  • Contact email:

    fundraising@tpp.co.uk

  • Salary high:

    56000

  • Salary low:

    50000

  • Job ref:

    J71425EG_1564993672

  • Published:

    4 months ago

  • Duration:

    4 months

  • Expiry date:

    2019-08-26

  • Start date:

    ASAP

A very well respected and vital international development charity based in the heart of North West London are actively seeking a Head of Supporter Engagement to start as soon as is possible for a 4-month contract.
The Head of Supporter Engagement is the central leadership role in delivering this charity's mass-marketing strategy and programme. The role will be responsible for new Supporter Acquisition, Retention and Development within the charity's Public Engagement model.

Taking an integrated approach, the successful candidate will develop an over-arching Supporter Engagement strategy which delivers commercial outcomes, but also develops acquisition pathways and journeys which maximise the value of all supporter contacts - across the charity's individual giving programme as well as their award-winning Music and Gaming and Campaigning activations.

Key responsibilities for this role will include the following:

*Accountable for building and delivering a Supporter Engagement Strategy for the organisation.
*Accountable for delivering annual planned and income and expenditure budget for Individual Giving and Events ensuring we maintain a high return on investment.
*Accountable for marketing and promoting all supporter engagement activations through owned channels + performance and evaluation to ensure continuous cycle of learning and improvement.
*Accountable for wider operational decisions and communications on behalf of the charity as part of the Management Team including shared accountability for the Operational Risk register.
*Line manage 4 direct reports across a range of functional disciplines; Fundraising, Digital Communications, and CRM ensuring they are contributing to team objectives while supporting them with their personal and professional development.
*Use all tools available to ensure compliance to include GDPR and fundraising regulations.
*Work closely with colleagues whose teams deliver public messaging (e.g. Music, Gaming, Campaigning) to ensure the charity capture maximum value and have a coherent CRM approach for all audiences and supporters.
*Develop and monitor investment plans for Individual Giving growth based on market-tested communications.
*Provides strategic advice to the Senior Management Team and Communications Strategy Group on Brand and Communications.

If this role sounds of firm interest to you, you are immediately available to start work and you have the necessary skill set and previous experience to complete this role accurately and effectively and would like to work for a team focused, dynamic and progressive charity then please submit today to TPP Recruitment your most up to date CV and contact details.