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Digital Analyst

Digital Analyst

  • Location:

    London, England

  • Sector:


  • Contract type:


  • Salary:

    £31960.00 - £37600.00 per annum

  • Contact:

    Toby Roberts

  • Contact email:

  • Salary high:


  • Salary low:


  • Job ref:


  • Published:

    over 1 year ago

  • Expiry date:


  • Start date:


TPP are very excited to be working with a very established children's charity. They are recruiting a Digital Analyst. This role sits in Supporter data and operations, Fundraising and Marketing.

The purpose of this role:

To use analysis to enable marketing, fundraising and campaigns teams to develop effective marketing strategies and activities.
To ensure our digital tracking is robust and creating accurate data to measure our campaigns.
To help embed a data-driven approach to marketing, fundraising and campaigning.

Key accountabilities:
Lead on analysis projects acting as primary point of contact for clients in our marketing, fundraising and campaigning teams throughout the project lifecycle from briefing, through selection, data preparation, analysis, presentation and delivery.
Undertake analysis against agreed briefs, including Carrying out data preparation: including error checking, handling missing values, identifying duplicates) and using appropriate techniques to handle different types of data. In web analytics this includes making sure that tracking codes and tags are up-to-date and fully tested.
Selecting and using the appropriate analytical or statistical technique according to the data available and the business challenge that you are trying to solve.
Interpret analysis outputs into plain English. Deliver presentations and written reports to internal marketing clients and external suppliers to drive analysis informed decisions.
Analyse campaign effectiveness and efficiency to drive up performance of our activities., including Advising teams and clients on project KPIs (their appropriateness as well as ensuring that they can be measured technically).
advising on the coding of campaigns in our marketing tools to ensure that the right data is being generated to facilitate effective analysis.
Provide expertise on the role of analytics in driving digital marketing from initial awareness to conversion and retention. Provide expertise on the role of each digital channel in this funnel.
Support the uptake of analysis driven solutions to business problems by working closely with key colleagues in marketing, digital, data and technology solutions teams, identifying drivers for success and the role of analytics in improving performance, communicating and knowledge sharing.
Proactively identify opportunities to improve the use of data and insight within the department.
Develop strong relationships with internal client marketing teams to position analysis at the heart of decision-making processes.

Competencies required:

Delivering results. Takes personal responsibility and holds others accountable for delivering our ambitious goals for children, continually improving own performance or that of the team/organisation.
Problem solving and decision making. Takes effective, considered and timely decisions by gathering and evaluating relevant information from within or outside the organisation.
Applying technical and professional expertise. Applies the required technical and professional expertise to the highest standards; promotes and shares best practice within and outside the organisation.
Communicating with impact. Communicates clearly and confidently with others to engage and influence; promotes dialogue and ensures timely and appropriate messages, building confidence and trust.
Working effectively with others. Works collaboratively to achieve shared goals and thrives on diversity of people and perspectives; knows when to lead and when to follow and how to ensure effective cross- boundary working.

Technical Skills:
Practical experience of applying digital analysis techniques in a commercial context. For example, CRO (conversion rate optimisation), A/B testing and statistical significance, report building across multiple channels, interpretation of complex data into actionable outcomes.
Experience of using a range of analytics tools for specific data sources and analysis tasks.
Experience working with a website clickstream analytics tool (for example Adobe Analytics or Google Analytics) is essential. Specific experience of Adobe Analytics is preferable.
Advanced ability in using Microsoft Excel to summarise and graphically represent data. It would be advantageous to also have knowledge of Microsoft Power BI.
Experience working with a Tag Management solution is essential (for example Google Tag Manager or DTM). It is preferable to have experience working with DTM.
Experience of working with the third-party reporting systems of key social and digital advertising platforms (for example Facebook Insights, Doubleclick) is preferable.
Proven ability to extract meaning and recommend action items from data, not just reporting numbers and metrics.

If you would like to hear more about this opportunity please get in touch ASAP