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Content & Egagement Executive

Content & Egagement Executive

This role will be to support the Digital Channel Manager to take their integrated content strategy to the next level through the provision of word-class content, expansion of data-led CRM strategy, and optimisation of their digital platforms to deepen engagement.

You will be responsible for:

  • Assist in the planning, developing and implementing an integrated multi-channel content strategy: web, CRM and social
  • Day-to-day management of suppliers to deliver key elements of content strategy including SEO, copywriting and paid media
  • Write clear structured briefs to guide production of assets across different digital formats
  • Copywriting, editing and proofing of short and longform content for digital channels including web, social and CRM
  • Take ownership of all aspects of the website's front-end including optimisation of content, use of imagery, information architecture and UX
  • Analyse data and provide reports to shape strategy and understand impact of their digital channels with their target audiences
  • Work closely with the Marketing team to help create content briefs and deliver great content to support our initiatives and campaigns