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Prospect Research Forum

Calendar icon 01 March

Clock icon 8.30am until 10.30am

Location icon TPP Recruitment, Cannon Street, London

​Topic: Data Driving Prospect Research & Philanthropy: Initial Touchpoints

Chair: Dr Martyn Colebrook, Senior Prospect Researcher at Scope.

Discussions points/ Agenda

Mechanisms which prospect researchers, major gift fundraisers and analysts can data-drive the lifecycle of the donor – from the initial point of contact and first gift through to their potential as legators. By identifying key constituent data points and propensity indicators, donors can be evaluated in terms of their capacity to give, their warmth to the organisation and their potential networks.

Focus on the full lifecycle of the donor, data can be utilised in different ways to chart the journey and strategically cultivate the points at which appropriate asks can be made for individual donors. These forums will also demonstrate how predictive modelling can be utilised to build and develop in-house systems for predicting the number of potential high-value legators and mid-value donors. Attendees will see how data can be used by Prospect Researchers in order to enhance their analysis.

If you are a professional within this area and are interested in attending, please email or on 020 7198 6020

Places are limited, this is a small round table event for up to 15 attendees.

Tags: Office & Specialist Support, Fundraising & Development, Events