Login
I
Register
I
Job Alerts
I
Newsletter
I
I
Connect With Us
LinkedIn
Twitter
Blog
Facebook
Specialism
Specialism
- Education & Training
- Senior Appointments
- Facilities
- Finance & Accountancy
- Fundraising
- HR
- IT
- Marketing and Communications
- Healthcare
- Office Support
- Social Care & Housing
- Volunteer
Locations
Location
- UK
- East Anglia
- London
- Midlands
- North East
- North West
- Scotland
- South East
- South West
- Wales
- Yorkshire
- International
Job Type
Job Type
- All
- Contract
- Part-Time
- Permanent
- Temporary/Interim
- Volunteer
Advanced search
About TPP
TPP News
Why choose TPP?
Our Clients
Giving back to the sector
Company Policies
Careers at TPP
TPP in the Media
TPP Blog
TPP on Twitter
Email newsletters
Why choose TPP?
What TPP do for you
Executive Retained Recruitment
Testimonials
Free Adverts for Volunteer Roles
Recruitment Advice
Interviewing Advice
Working with a recruitment consultancy
Executive Recruitment Case Study
Why use Interim Managers?
TPP Blog
Email Newsletters
Brochures
TPP News
Why choose TPP?
What TPP do for you
Registration Process
Temping with TPP
Guide to Temping
Timesheet
Holiday Pay Explained
Holiday Pay Form
Tax Information
Occupational Health
Agency Worker Regulations
Why Temp?
Career Advice
FAQ
Recommend a Friend
Why Volunteer for a Charity
How to Volunteer
Search for Volunteering Roles
Useful Links
TPP Volunteering
Upcoming Events
Past Events
Suggest an Event
Contact Us
Email Us
How to Find Us
TPP on Twitter
Working in PR
What is Public Relations?
Public relations is about reputation - the result of what you do, what you say and what others say about you.
Public relations is the area, which looks after reputation with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.
'Organisation' can be a government body, a business, a profession, a public service or a body concerned with health, culture, education - indeed any corporate of voluntary body large or small. 'Publics' are audiences that are important to the organisation. They include customers - existing and potential; employees and management; investors; media; government; suppliers; opinion-formers.
To be effective, an organisation needs to listen to the opinion of those with whom it deals and not solely provide information. Issuing a barrage of propaganda is not enough in today's open society. At its best, public relations not only tells an organisation's story to its publics, it also helps to shape the organisation and the way it works. The practitioner needs to find out the concerns and expectations of a company's publics and explain them to its management.
Building a career in PR
Career development opportunities within the public relations industry are excellent but often competition for job is fierce. The Chartered Institute of Public Relations (CIPR) is the main professional body for individuals within the PR industry, and publishes a list of approved courses, which provide a good foundation for a career in PR. All of the approved courses include opportunities for work experience, and all have good employment records in the industry. Whilst studying, students on these courses can become student members of the Institute and start making their own contacts with PR practitioners. There is no standard promotion pattern for the industry but a talented and industrious individual might expect the following career development plan:
One to two years as a junior account executive
Two to three years as an account executive
Two to three years as a senior account executive or account manager before moving to associate or Account Director.
Day to day in PR
Writing and editing
- this could be shareholder reports, annual reports, press releases, articles and features, speeches, booklets, newsletters.
Media relations
- developing and maintaining a good working contact with the media.
Corporate identity
- developing and maintaining an organisation's identify, presenting the company's name and reputation rather than its products.
Special events
- news conferences, exhibitions, facility celebrations, open days, competitions and award programmes are all used to gain the attention of specific groups.
Research and evaluation
- the first activity undertaken by a public relations practitioner is usually analysis and fact gathering.
More information can be found on the CIPR's web site,
www.cipr.co.uk
See our latest PR jobs below
Latest jobs
Your search results returned no matching jobs
Remember me
Forgotten password?