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What is Marketing?

Marketing is a varied role involving creativity, communication, organisation, project management. It overlaps with PR and Advertising.

The Marketing is to successfully promote or sell a product or service therefore the organisation needs to know:

  • Who and where their customers are
  • Their customers’ wants, needs and preferences
  • What motivates their customers?
  • Who are the organisation's competitors?

There are many different marketing jobs that come under the same general umbrella. You could be planning a promotional event to launch a new book to working in a call centre conducting telephone marketing research. Therefore you must ensure you investigate the different roles in the sector.

In house marketing departments offer specialist services such as advertising, PR, sales promotion or offering an integrated service, covering a range of functions. Direct marketing is a growing area and opportunities are increasing in the Public and Not for Profit sectors.

Skills that are most valuable on these roles are likely to include; strong communication; negotiation, persuading, initiative, logical thinking, creativity, time management and numeracy skills.

Building a career in Marketing

Marketing executives are involved in aspects of marketing, including: planning; advertising; promotion; public/media relations; product development; distribution; sponsorship; and research. The role is often challenging, varied and exciting.

The responsibilities of the role will vary, depending on the size of the organisation and sector, and whether the focus is on selling a product/service or raising awareness of an issue that affects the public.

As many organisations have marketing departments, marketing executives can be found in both the private and public sectors: from the banking, retailing and media industries to voluntary and not-for-profit organisations.

Marketing executives may also be known as marketing assistants or coordinators.

Day to day in Marketing

The work of a marketing executive is usually very varied.

Tasks typically involve:

Liaising and building relationships with a range of stakeholders, e.g. customers, suppliers and colleagues.

Developing advertising opportunities, which can involve placing adverts in national, regional and specialist
publications or on the radio (depending on the organisation and the campaign).

Maintaining and building contacts with the media.

Writing and distributing press releases.

Preparing photo shoots.

Managing the production of marketing materials, including leaflets, posters and flyers - this can involve
writing and proofreading copy and liaising with designers and printers.

Arranging for the effective distribution of marketing materials.

Maintaining and updating mailing databases.

Organising and attending events and exhibitions.

Securing sponsorship to assist with the publicity and funding of marketing projects.

Carrying out market research and customer surveys to assess demand, brand positioning and awareness.

Evaluating marketing campaigns.

Monitoring competitor activity.

Analysing pricing positions.

Contributing to and developing long-term marketing plans and strategies.

Assisting in the delivery of approved strategies.

Managing budgets.

Supporting the marketing manager and other colleagues.

See our latest marketing and communications jobs below.

Latest jobs

Marketing Executive
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Salary Min: £30,478.00, Salary Max: £30,478.00, Salary Rate:Yearly
Location: South East
Description This Fantastic Children's charity are looking to recruit a Marketing Executive on a 3 months fixed term contract with potential of going Perm. You will support the marketing and communications man...
Marketing and Communications Manager
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Salary Min: £32,000.00, Salary Max: £32,000.00, Salary Rate:Yearly
Location: UK
Description This leading Health charity are looking for a Marketing and Communication Manager on a permanent basis. You will raise awareness of the cause and the work of the charity body developing and delive...
Senior Planning Executive
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Salary Min: £28,750.00, Salary Max: £31,750.00, Salary Rate:Yearly
Location: London
Description One of the UKs largest charity are seeking an experienced Senior Planning Executive to work in their London offices, the successful candidate will have excellent strategic planning skills and experien...
Campaigns Manager
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Salary Min: £37,000.00, Salary Max: £37,000.00, Salary Rate:Yearly
Location: London
Description This role will be leading on a brand new and high profile campaign and reporting into a director. You will be managing and developing the strategy for the new campaign and line managing one member...
Supporter Engagement Manager
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Salary Min: £55,000.00, Salary Max: £55,000.00, Salary Rate:Yearly
Location: South West
Description This well known national charity is re-shaping their Marketing and Fundraising Department. To help them do this they are developing an integrated, audience-focused, multi-channel and innovative strate...
Interim Head of Events and Community
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Salary Min: £32,535.00, Salary Max: £33,535.00, Salary Rate:Yearly
Location: London
Description We are working with an international development charity with a small office in London that is recruiting for a Head of Events and Community Fundraising on a maternity cover basis. This is an excellen...
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