Digital Fundraising Executives & Managers often sit with the marketing team in a charity, but may also be attached to the fundraising team. They recruit, engage and retain supporters, or encourage individuals and businesses to take part in events and fundraise for a charity.
Responsibilities & Duties for Digital Fundraising Roles
Digital Fundraisers usually have responsibility for email marketing campaigns, online conversions and acquisition journey optimisation, digital advertising campaigns, text-to-donate campaigns, and designing and implementing campaigns that support shared objectives. They may also handle responding to enquiries from social networking users, co-ordinating the social media calendar, creating content, monitoring and reporting levels of engagement on different social networks, collating statistics and reporting on social media activity.
Skills Required for Digital Fundraising Jobs
Previous experience of managing direct marketing campaigns, or working with individual giving teams in a charity environment may be required. Candidates would also be expected to have knowledge of digital marketing techniques such as email and search marketing, experience of writing, editing and publishing content on the web and experience of using content management systems, as well as experience in using Google AdWords and Analytics.
Digital Fundraisers need to have a good working knowledge of digital trends and the social media landscape and understand how charities can use social media to increase engagement and find supporters.