Innovation for fundraisers

Thanks to everyone who attended this seminar. You can see a copy of the slides here.

Date: 31st Jan 2012
Venue: The Gable, 25 Moorgate, London EC2R 6AR

It’s hard work to reach fundraising targets in the current economic climate. If that’s not enough, the world is changing fast; there is a constant barrage of new technology that presents more ways to engage a changing demographic of donors and supporters. If you always approach your fundraising in the same way, you will get left behind. In an increasingly competitive fundraising marketplace, if you are to be successful, you must think creatively to diversify your fundraising and inspire your teams and supporters.

This interactive practical workshop, peppered with examples and stories from the charity and corporate sectors will help you develop your creative thinking skills and provide you with tips to develop your ideas to help you get better results.

Content Outline

What is innovation and creativity; defining what we mean and why innovation and creativity are important skills for fundraisers
Where to focus; It’s not practical to have good ideas about absolutely everything, how to focus your time and energy on areas where you will have the most impact/make the most difference.
Where good ideas come from; key to coming up with good ideas is good insight, a collaborative approach, making connections, changing your mindset, working together and combining a range of perspectives.
How to run a great idea workshop; how to run them to get the best out of participants – and choose the best ideas. Include building on ideas.
Tools to generate ideas; Practising a range of techniques to spark your creativity.
Making your idea happen; You may love your ideas, but how do you sell it into budget holders and the people you need to make your idea happen. Practical on prototyping.
Implementing what you have learnt; What will change now after today that will make a difference to your fundraising? Participants to pledge and commit to ‘doing something’

Speakers

Lucy Gower
Lucy has worked in fundraising for a range of organisations and causes over the past ten years; from a lone fundraising and marketing role in a small organisation to being part of a large fundraising team in bigger organisations. She now specialises in innovation, helping fundraisers think more creatively in order to turn their ideas into good fundraising that raises more money.

Lucy is passionate about innovation and how it can transform organisational and individual performance, and ultimately make a difference to the causes that you fundraise for. Lucy has recently worked with NSPCC, Amnesty and VSO, blogs for fundraising innovation websites sofii.org and 101fundraising and speaks at conferences about innovation both in the UK and overseas.

Jackie Mendoza
Jackie Mendoza has over twenty years’ commercial sales, marketing and voluntary sector fundraising experience. She has worked for a range of voluntary organisations starting as a corporate partnerships account manager and working through to Director and Executive Director level. She has worked for a range of national and international organisations including Age Concern England, Breast Cancer Care, RNID, Rethink, Leonard Cheshire Disability, Marie Stopes International, Peace Direct and currently World Society for the Protection of Animals (WSPA) UK and International. In 2007 she started her own consultancy, Cause Perfect Ltd, specialising in interim management and consultancy around major gift fundraising.

To attend

We will have a limited number of free places for this seminar. To register your interest, please email frseminar@tpp.co.uk stating your name, organisation, job title and years of fundraising experience.

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